Taco Bell
Taco Diamonds
Friends are Forever Pop-up
In a world of swiping, ghosting and situationships, dating has become a HOT MESS. The romance is just not romancing. But, over 85% of Gen Z believe friendships are more important than romantic relationships. And why not? From our sauciest moments to the messiest ones, our besties help turn chaos into a moment to shine.
So, we took our broken taco shells and turned them into real uncut diamonds. We then used this traditional symbol of romance and celebrated a non-traditional kind of love.
We took the celebration IRL with a pop-up in Toronto where we didn’t just serve tacos, we served an experience.
The pop-up was popping with over 350 attendees.
Credits
Copywriter: Karishma Wadia
Executive Creative Director: Maxime Sauté
Producer: Cynthia Cyr